ART DIRECTION • GRAPHIC DESIGN
Photography Art Direction
A series of editorial images photographed for Ontario Cannabis Store’s online and traditional channels. Shot by Mark Burstyn. While adhering to the OCS brand sensibilities, my creative direction is to bring beauty and cast a new lens on subject matters that might have been stigmatized in the past.
Video Art Direction
Here are a series of how-to videos shot in stop-motion style designed to showcase useful tips and tricks for a more advanced consumer. These were part of a content marketing campaign, we dubbed “level-up.”
Watch this video and learn some helpful tips on picking your papers!
Got a lot of weed? Here are some helpful tips to store it properly so they last longer.
Not a fan of smoking? Here are some good tips on how to get the most enjoyment out of your vaporizer.
Animated gifs series on how to roll
From still shots, we stitched together key frames to create a stop motion how-to vignettes to demo how to roll a classic joint.
Step 1: Grind
Step 2: Make a filter
Step 3: Fill the paper
Step 4: Pack and roll
Step 5: Finish up, voila
Packaging Design
The OCS online order shipping boxes were designed with with all the graphics on the interior. Upon delivery, the customer receives a discreet craft card board box. Once opened OCS branding and custom cannabis botanical illustrations are revealed for an enhanced unboxing experience.
Annual Report Design for Ontario Cannabis Store
A complete digital version of the annual report can be viewed here.
OCS Wholesale Brand and Collateral Package
