ART DIRECTION • GRAPHIC DESIGN
In the LCBO Summerhill flagship store, in Toronto, Canada, a specialty beer section called the Growler Stop offers customers freshly poured draft beer. Packaging design was developed to compliment the LCBO brand and compliment the craft beer trend. The LCBO store design team ended up incorporating the growler jugs into part of the decor. This creates strong brand presence and ambiance for the shopping and tasting experience.
